Author: Danielle

The organizational structure of a small business typically varies depending on its size, industry, and goals. Owner/Founder The individual or group responsible for starting and operating the business. They make key decisions and set the overall direction. Management Team General Manager Oversees daily operations and implements the owner’s vision. Operations…

Business Objectives Clearly define your business goals. These should be specific, measurable, achievable, relevant, and time-bound (SMART). Operational Goals Break down your business objectives into specific operational goals. For example, if your objective is to increase sales, your operational goal might be to improve customer service or expand product offerings.…

Understand Your Target Audience Market Research Conduct surveys, focus groups, and interviews to gather insights about your audience’s preferences, needs, and pain points. Segmentation Identify different segments within your audience based on demographics, psychographics, and behavior. Analyze Your Competitors Competitive Analysis Study your competitors’ branding and positioning. Identify their strengths,…

A lighter day. In a previous post I used an example of an authentic restaurant so I am again going to use this example. Take a look around at your local community. If your specialty is Mexican food note the following. Take a look at their menus, their bar selections…

It’s time for lots of work!!! This is a very big step. Industry Analysis Define the Industry Scope Clearly define the industry you are analyzing. What are its boundaries? Which products or services are included? Segmentation Identify sub-sectors or segments within the industry. Gather Relevant Data Market Research Collect data…

Today is mostly about making choices. To determine the structure, you need to know this: Sole Proprietorship Owned and operated by one individual. Liability: The owner is personally liable for all debts and obligations. Taxation: Income is reported on the owner’s personal tax return. Partnership Two or more individuals share…

First, what are you passionate about? What do you have conviction in? What gives you joy? What do you want to do, accomplish, and be? Where do you see yourself in a year? Two years? Five years? Now the research begins. To write a summary of financial needs you will…

My 43rd birthday came this year with an opportunity. An offer came from a potential partner willing to help make a dream a reality. Not the kind of proposal you were thinking of. Yet for me this proposal is epic and now I need to create a proposal of my…

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